Get the most out of e-mail marketing (2)

By robbie, posted about 2 years ago. 1 comment(s).

Your subscribers and the law

Some people just don’t want to receive your e-mails, it hurts but it’s true!

Targeting people that haven’t heard of your company or aren’t interested in what you’re selling is likely to do you more harm that good and could wind you up in trouble with the courts.

In December 2003 new legislation came into force which has serious repercussions for email marketing.

‘The Privacy and Electronic Communications (EC Directive) Regulations 2003’ (catchy I know!) Basically states that your marketing emails must comply with the following rules:

• You must clearly display your company name and address on every e-mail, as well as providing an easy way for subscribers to remove themselves.
• If the person you are sending to hasn’t contacted you in the past, you need to ask for their permission first.

• For the people you have had dealings with in the past, you must offer a related product or service to the one previously offered.

If you follow the above ‘golden rules’ you’ll be well on your way to keeping your customers happy.

Our e-mail marketing application Breeze has been designed to make legal compliance, well, a breeze.

• Breeze automatically manages subscribers for you and will prevent you from re-adding recipients who have un-subscribed in the past.

• Breeze comes with a fee email template designed by us, which we make sure contains all your legal requirements.

• A Breeze sign-up form can also be placed on your website to help gather new subscribers. Perfect for regular email newsletters.

Posted in Marketing.