News on your website, without the hard work
By robbie, posted about 1 year ago. 0 comment(s).
Would you like to offer your visitors up-to-date, useful content on your website but don’t have the time to write articles yourself? We’ve developed a solution allows you to do just that and will take just a few minutes a week to maintain!
Publishing RSS
In recent years, a technology called RSS (really simple syndication) has allowed businesses and individuals to publish content as “feeds” of data that are publicly available for anyone to subscribe to.
For example, BBC news publishes a range of feeds for different categories including: “Politics”, “Health”, “Education”, “Business”, etc. Anyone can subscribe to one of these feeds and receive a summarised list of the latest news stories in that category with links to the complete articles. To do this yourself you’ll need an RSS reader such as Google reader.
We’ve developed a web-based application that allows you to collect news stories from RSS feeds such as these and display relevant stories on your website. We can collect stories from several different sources; pre-filter them for specific keywords or phrases and present you with a list of articles that are loosely relevant to your industry. All you need to do then is log into a secure page on your website and select the most appropriate articles to be published in your own customised RSS feed.
Publishers BBC news actively encourage website owners to display RSS content on their own pages as it drives traffic back to the original article. Whilst this may result in people leaving your website, they will remember that they found the information on your RSS feed and may begin visiting more regularly or even subscribe directly to your feed.
Posting RSS content onto your website also improves your standing with search engines such as Google which favour websites that are updated regularly.
Demonstration
If you would like to try out our new application for yourself, check out the live demonstration we’ve set up on our website: http://www.internetessentials.co.uk/feed-demo
If you are interested in publishing RSS feeds on your website, please contact us for more information.
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