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Issue 5, 11th August 2008

It's been a busy few months at Internet Essentials Ltd. We've re-launched our own website, a website for our e-mail marketing application Breeze and several client projects.

We've also given this newsletter design a bit of a face lift in order to demonstrate the quality you can expect from Breeze e-mail marketing campaigns.

Get the most out of e-mail marketing

In the last newsletter we discussed ways to optimise your content for your e-mail campaigns, this month we're covering ways to refine your list of subscribers. Doing so may well save you time and money as well as ensure that you're marketing ethically.

If you missed part 1, you can read the full post on our blog.

Part 2: Refining your subscribers

Some people just don’t want to receive e-mail marketing. Targeting people that haven’t heard of you or don’t need your services is likely to do more harm that good... read more.

Along with the re-launch of our new company website, we've also launched a website for our e-mail marketing service, Breeze. The website showcases all of the system's features with screenshots and examples, if you haven't seen what all the fuss is about then
you should take a look!

Launch: branstonpavilion.co.uk

Whilst Branston Golf & Country Club have been building their online community through a series of successful e-mail marketing campaigns, we’ve been developing the new website for their banqueting and conference centre, The Pavilion.

The website features an events calendar which is regularly updated to keep visitors in the loop.

Launch: thestaffoflife.co.uk

The Staff of Life is a country inn located in Ticknall, Derbyshire.

This e-commerce website allows visitors to book accomodation, reserve tables within the restaurant, view up-to-date food and drink menus and read all about the historic establishment.

Re-launch: internetessentials.co.uk

This month we’ve re-launched our company website. The new design is much simpler and more focused than it’s predecessor.

We’ve trimmed away most of the “frills” and produced a simple brochure website that lets our work speak for itself. Tell us what you think about the new design.

In this issue

Optimisation tip

Always ensure that your most viewed pages contain a call to action, whether it be an ad for one of your products or just an invitation to call you.

Make the most of your exposure on the web and offer your potential customers clear routes to your products and services.

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Who are we?

Internet Essentials is a web design & marketing agency based in the East Midlands, UK.

Our location:
Amethyst House
Goliath Road
Coalville
Leicestershire
LE67 3FT

tel. 01530 838014
internetessentials.co.uk

Like the look of this newsletter?

Internet Essentials Ltd offers a range of newsletter and e-mail marketing services. We can help you reach out to your existing customers and let them know exactly what's going on within your organisation. We have specialised software that makes the creation, delivery and evaluation of your campaigns simple and effective. For more information, visit the Breeze website.


Visit our Newsletter Archive for links to previous newsletters, demonstrations and resources.