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Issue 4, 2nd June 2008 This month, we're focusing on blogging and e-mail marketing. It's affordable and will have real impact on your business. Get the most out of e-mail marketingPart 1 - Refining your content
It's well known that nobody likes to read on the web. If you want visitors to absorb your information, you’ll need to think carefully about it's delivery. Ensure that your content is relevant to every one that receives your e-mail. You may need to hire a professional copywriter but the results can be well worth it. Don’t forget that you have hyperlinks! Put the in-depth information on your website and a short version in your e-mail. Remember, Breeze e-mail marketing allows you to track the links in your e-mail campaigns. Address people instead of the faceless “dear customer” cliché. Breeze allows you to include personal details. Use this information in your e-mails (e.g. “Dear Joe Bloggs” or “Looking for cars in Leicester?”). Next month: Part 2 - Refining your subscriber list Blogging in the business world
Web logs (or blogs) have found their place within business as industry leaders use them to broadcast opinions and their corporate voice to the world. Communicating your message is paramount, equally a good writing style will make your content more palatable. Here are some examples: http://www.butlersheetmetal.com/tinbasherblog http://responsible-solutions.blogspot.com Blogging Software from Internet EssentialsOur blogging software integrates easily into new or existing websites. For more information about blogging, contact us. |
In this issueSEO tipKeep your website fresh with new content as often as possible. Write quality news or blog posts, release monthly newsletters and keep your product pages up-to-date. The more you update your website, the more often search engines will spider it. Who are Internet Essentials?Internet Essentials is a web design & marketing agency based in the East Midlands, UK. Our location: tel. 01530 838014 
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